Stephanie Briggs Stephanie Briggs

Eras Tour Outfit Ideas

If you’re wondering what to wear to Taylor’s Swift Eras show or your Eras movie party, I’ve got you covered with outfit ideas from my girlfriends’ group chat.

This is a passion project for me. My friends and I went to the Sunday show in Seattle, with each of us is wearing an outfit from a different era. (I wore a Speak Now outfit that was also reminiscent of some of my favorite Evermore vibes.) I realize not everyone has a group chat (or the time) to crowdsource outfit ideas, so I put them together here. Here’s hoping you can find the perfect tour outfit that brings you back to some of your happiest Swiftie memories, while you make some new ones, too.

Note: The Eras Tour Concert Film will be streaming on-demand on December 13th. You can find the concert film on the following services: iTunes, VUDU, Prime Video, xfinity, Goole Play, and YouTube TV. It’s also still in theaters :-)

Crop Hoodie | Flowy Dress | Long Tie-Dye Set | Short Tie-Die Set | Shake it Off Cheer | Speak Now Dress | Debut Dress | Boots

View all my girls Taylor Swift outfit & costume ideas here.

What to Wear for Every Era

The best place to start is in the Official Taylor Swift Eras Store. There’s tour merch and cute accessories for every era. From there, I’ve got you covered with outfits and accessories. Here they are:

P.S. Don’t forget to make the friendship bracelets (left set, DIY kit, right set), take the moment and taste it. <3

Midnights Era Outfits

Midnights has a vintage, 1970s-inspired aesthetic with a rust, tan, green, and navy color scheme. Gold hoops and cat eyes are the perfect accessories.

Midnights era refresher: Midnights is Taylor’s 10th album and was released in October 2022. So far there have been 3 singles: Anti-Hero, Bejeweled, and Lavender Haze.


Get the Look: Brown V-Neck Sweater | Green Flower Sweater | Etsy Anti-Hero Tank | Sequins Shorts

Bejeweled Corset | Black Tank | Gem Kit | Gold Hoops

Blue T-Shirt | Purple Fur Coat | White Sweater Vest | Corduroy Shorts | Navy Glitter Shirt

I’ve got a complete guide to Midnights eras tour outfits, but if you’re planning on a Midnights-inspired look for the Eras Tour, you can’t go wrong with an option from her 2023 Grammy’s look, Midnights Mayhem, or Lavender Haze.

2023 Grammy Awards Look

At the 2023 Grammy Awards, Taylor wore a navy blue beaded top and skirt. It was classy AF and makes for a v cute concert outfit. I think you could steal the glitter top or wear this amazing Midnights-esque gold dress with something navy under it.

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Midnights Mayhem with Me Outfits

Taylor’s Midnights Mayhem with Me looks are classy, casual, and easy to mimic. Honestly, I think we all need to use this as an excuse to buy the green sweater.

The green sweater is here, and I’ve got more links in the Midnights era post.

Lavender Haze Outfit

Lavender Haze is the most comfortable option for a music video inspired look from the Midnights Era.

Get the look: Blue T-Shirt | Purple Fur Coat | White Sweater Vest | Corduroy Shorts

Shop all the Midnights Era outfits here.

Red Era Outfits

The Red Era (originally 2012, Taylor’s Version in 2021) is classic, comfortable, and casual. Red Era outfits largely fit into a red, black, and tan color scheme. If you are a cozy feminist with big feelings and even bigger dreams, this is the era for you.

Red Era Refresher: Red was released in 2012 and originally included the singles We are Never Ever Getting Back Together, Begin Again, I Knew You Were Trouble, 22, Red, Everything Has Changed, and The Last Time. Taylor released Red (Taylor’s Version) in 2021, along with the iconic All too Well (The Short Film) featuring Sadie Sink.

All too Well: Argyle Sweater | Red Scarf

22: Distressed T-Shirt | Black Fedora | Heart Sunglasses | Shorts

Album Look: Trench Coat | Newsboy Hat | Black Tights

There are 3 primary options for a Red Era outfit:

All too Well (The Short Film):

If you’re wearing an All too Well inspired outfit, you could go for the cozy sweater that Sadie Sink wears in the short film. Realistically, though, a lot of us are going to be attending an Eras tour in warm, summer weather. Considering that, a black top or black dress with gold jewelry (as featured in the film) might be a better option.

Shop the look: Argyle Sweater | Red Scarf | Black Bodysuit | Gold Ring | Black Dress

And, of course, the keychain that we all need - no matter what Eras tour outfit we choose:

Here’s the link for the most perfect keychain I’ve ever seen.

Red Album Outfits

On the original version of the Red album cover, Taylor wore classic black shorts with a white button-down top. On Taylor’s Version, she wore a dreamy trench.

Shop the Original Album: White Button Down | Black Shorts | Black Fedora

Shop Taylor’s Version Look: Trench Coat | Newsboy Hat | Black Tights

And, of course, you’ll need red lipstick to complete the look. One difference to note is that the original style was more of a classic Red, while Taylor’s Version features more of an orange-red.

Casual “22” Look

One of the most warm-weather friendly looks to put together is based on Taylor’s music video for “22.” White t-shirt, black shorts, a cute fedora if you’re feeling it, and red heart sunglasses will having you feeling happy, free, confused, and lonely in the best way.

Shop the Look: Distressed T-Shirt | Black Fedora | Heart Sunglasses | Shorts

Note: for more images and inspo, check out my complete guide to Red era outfits.

Lover Era Outfits

Nothing says bright, summer fun like the Lover Era. Pink, blue, and yellow are the colors to lean into here.

Lover era refresher: Lover was released in 2020 and included 4 singles: Me, You Need to Calm Down, Lover, and The Man. Taylor planned the Lover Fest tour for this album but had to cancel it due to covid.

How cute are these Betsy Johnson Sneakers?

Also love these high tops that come in black (Reputation, anyone?) and gold.

Speak Now Era Outfits

I mentioned this above, but Speak Now is my favorite era, and I’ll be wearing a country dress (more of a deep cut) when I see her in Seattle. Speak Now (originally 2010, and omg hopefully so soon for Taylor’s Version!) is known primarily for its purple and gold dresses.

Speak Now Era Refresher: Speak Now was released in 2010 and included the singles Mine, Back to December, Mean, Sparks Fly, The Story of Us, and Ours.

Shop the look: Purple Dress | Sequin Tank (Comes in Gold, too!) | Gold Flapper Dress

Brown & Gold Sequin Dress | Gold Ball Gown | Cute Skinny Belt | Brown Cowboy Boots

An Easy and Casual Speak Now Era Outfit

Gold and purple dresses are a vibe, but they aren’t your vibe, that doesn’t mean you can’t wear a Speak Now era look. For a more subtle outfit, look no further than the Back to December music video. (Bonus points if you’re a Twilight fan, since the song is about Taylor Lautner.)

Wear a tan boyfriend cardigan with a white tank and messy updo. Nailed it.

I have a lot more ideas for Speak Now Eras outfits over here.

Eras Tour FAQ

What are Taylor Swift Eras?

There are 10 “eras” that Taylor will celebrating on tour, one for each of her original albums. They are Debut, Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore, and Midnights.

When does the Eras Tour begin?

The Eras tour kicks off on Friday, March 17th, 2023 in Glendale AZ. It ends on Wednesday, August 9, 2023 in Los Angeles.

What should I wear to the Eras tour?

Think about the Taylor Swift song or album that holds the most meaning to you. Choose a cute outfit inspired by the music video, album cover, or tour. This is about you as much as it is her. We have lots of ideas here.

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Stephanie Briggs Stephanie Briggs

Girls Eras Tour Outfits & Taylor Swift Movie Ideas

Finally, a post for the littles in your life. These are girls’ Taylor Swift Eras Tour looks inspired by the kiddos I saw at the Eras Tour concert. These looks are perfect for watching the Eras Tour movie or attending the concert live. Enjoy!

P.S. Click here for Eras Tour Outfits for adults.

Girls Taylor Swift Costumes

Crop Hoodie | Flowy Dress | Long Tie-Dye Set | Short Tie-Die Set | Shake it Off Cheer | Speak Now Dress | Debut Dress | Boots

Getting Started

There are a couple of main themes for little girls Taylor Swift outfits for the Eras Tour and/or Halloween. A tie-dye look a la the Lover album (and the the hit song “Cruel Summer”), a white or silver dress with cowboy boots and a guitar a la her debut album, or, when in doubt, something sparkly.

And, of course, don’t forget the friendship bracelets:

(left set, DIY kit, right set)

Lover Album: Cruel Summer

Cruel Summer was one of this summer’s most popular songs, and Taylor uses it to kick off the Eras Tour show. It’s a really sweet and simple tie-dye look with blue, pink, and sometimes yellow. Lots of kiddos at the Eras Tour in Seattle copied this look. I like it because it’s casual and comfy, too.

Tulle Dress, Cropped Hoodie, Short Set, Long Set

Once you choose your cute, tie-dyed top, dress, or set, complete the look with heart gems around their eye and sequin sneakers.

Gems, Sneakers

Debut Look: Classic Taylor Swift

A classic white or silver dress, brown cowboy boots, and a guitar is a classic Taylor Swift look. Here’s a great and easy outfit for your little:

How cute are these girls’ dresses available in a ton of sizes? (Lover Era, left, and the Perfect Taylor Swift Dress, right)

Add a pair of cowboy boots and a guitar, make her hair curly if you can, and you’ve got a great look.

Easy T-Shirt Looks

A really simple, cute, and comfortable look is to channel Taylor Swift from “22” (from her Red Era) or her “You Belong with Me” music video. For each of these, you need a white t-shirt, black pants/shorts, and a pair of glasses for an accessory.

Girls’ 22 Red Era Outfit

Shop: Youth T-Shirt, Heart Sunglasses, Youth Black Fedora

“You Belong with Me” Fearless Era Outfit

A white t-shirt, some fabric markers, and a pair of fake glasses are all it takes for a really cute Fearless Era outfit.

Click to Shop: Kids White T-Shirt, Fabric Pens, Youth Glasses

1989 Era Outfit

1989 is all about blue. Here are two really cute options!

Shop Blue Romper Maxi & Blue Fringe Dress

Taylor Swift Halloween Costume Ideas

If you want more of a Taylor Swift Halloween Costume and less of an Eras Tour outfit, here are a few ideas.

From a quality perspective, the pink Taylor Swift costume is your best bet. I used to work for the company that made it (like a decade ago) and it’s going to be better than any “costume” quality piece you find at a local store. Much closer to clothes or something you could wear in a school play (Shoutout North Mankato, MN!!) The bodysuit and unitard are tour lookalikes, but will be cheaper. Don’t forget accessories like a wig and mic!

Click to Shop: wig, microphone, girls wig

More Girls Taylor Swift Costume Ideas

Here are more of my favorite looks for girls. Hopefully one of them will be perfect for your Swiftie!

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Stephanie Briggs Stephanie Briggs

Midnights Era Outfits

Ahh, can you believe the Eras Tour is almost here?! This is a collection of Midnights era outfits ideas, with links to the music video and photos for additional inspiration. (Of course, Taylor Swift’s official store also has a lot of great merch there, so it’s a good place to start.) I plan to keep this post updated as new music and looks roll out, but I promise no spoilers on what she wears on tour. (Posts from other eras, like Speak Now, have photos of her tour outfits.)

Midnights Era Refresher: Midnights is Taylor’s 10th studio album and was released in 2022. To lead up to the album, she revealed track titles in a TikTok video series called “Midnights Mayhem with Me.” So far, Anti-Hero, Bejeweled, and Lavender Haze are the singles from the album.

The Midnights era features a vintage, 1970s aesthetic with rust, navy, green and tan colors. Sweaters with collars, vests, corduroy flares (or shorts, bc let’s be real - tour is happening in summer), and denim shorts — accessorized with gold hoops and cat eyes — will give you the look. I also have some DIY ideas below, if that’s more your thing.

Midnights Mayhem Outfits

Taylor’s Midnights Mayhem with Me looks are classy, casual, and easy to mimic. Honestly, I think we all need to use this as an excuse to buy the green sweater.

Note that gold hoops, cat eye, and a pretty lipstick are part of each look. Dupes are below, but I’d remiss not to mention that browsing Poshmark for old Madewell t-shirts (circa 2018) may also get you the look. And, of course, there’s actual vintage, too :-)

Lavender Haze Outfits

I should probably be putting all of this in chronological order, but Midnights is chaotic and so am I. If you don’t want to go for a 1970s vibe with your Midnights era outfit and/or if you want to maximize your comfy, your next best choice is to steal something from the Lavender Haze music video.

So many options here: the oversized t-shirt for a simple but on-point look. The fur jacket if you want to be both comfortable and loud. The sweater vest + corduroy if you want to wear it again.

2023 Grammy Outfit

If you don’t want to go for stripes and cords, then you could also lean into Taylor’s grammy look, where she wore a beautiful navy blue beaded two-piece top/skirt.

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I love the idea of this blue glitter top or wearing the gold dress with a navy unitard below.

Wear this star dress with something navy under.

Anti-Hero Outfits

Anti-hero kicked off the album release and the video is very on-brand with Midnights Mayhem with Me.

Bejeweled Outfits

Bejeweled is a whole vibe.

Bejeweled is GLAM, and while there’s the corset top that everyone is linking to… I realize most of us probably don’t want to wear a strapless corset. I think instead you could bejewel your own black tank, t-shirt, or hoodie. Alternatively, you could recreate the yellow dress and pearls she wears at the end with a yellow top.

VMA 2022 Star Romper

To meet with the press after the 2022 VMAs, Taylor wore a blue romper decked out with silver stars. It’s a cute DIY option for your Eras Tour look.

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A navy blue tank or romper plus silver iron on star decals are all you need to get the look.

More ideas coming soon, for now you can find Red Era Outfit Ideas and Speak Now Outfit Ideas.

Midnights Era FAQ

When did the Midnights era begin?

The Midnights era began in 2022 and continues into 2023. The album was released in October of 2022 and includes singles Anti-Hero, Bejeweled, and Lavender Haze to date.

What is the Midnights era asthetic?

The Midnights era features a vintage, 1970s aesthetic with rust, navy, green and tan colors. Sweaters with collars, vests, corduroy flares and denim shorts — accessorized with gold hoops and cat eyes

Is Taylor going on tour for Midnights?

The Midnights tour is called “Eras Tour” and will feature Taylor’s past albums, in part because covid prevented her from touring for Lover, Folklore, and Evermore.

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Stephanie Briggs Stephanie Briggs

Red Era Outfits

Red is an album about realizing you can make it on your own, with outfit ideas you’ll remember All too Well. From the short film sweater to the classic 22 t-shirt and sunglasses, we've got you covered for the Eras tour with outfit ideas and links to shop.

If Speak Now was an album about relationships, Red is an album about realizing you can make it on your own. Red era outfits are really grounded in 4 colors: red, black, white, and brown/tan. And you’re probably going for one of three iconic looks: All too Well (the short film), the album cover, or a classic, casual, 22. I’ve got links for each of these (and more Red era outfits) below.

Red Era Refresher: Red was released in 2012 and originally included the singles We are Never Ever Getting Back Together, Begin Again, I Knew You Were Trouble, 22, Red, Everything Has Changed, and The Last Time. Taylor released Red (Taylor’s Version) in 2021, along with the iconic All too Well (The Short Film) featuring Sadie Sink. A music video directed by Blake Lively for “I Bet You Think About Me” followed. I’ve got photos and videos below for inspiration.

All too Well (The Short Film) Outfits

Sadie Sink and Taylor created some deeply cozy and sophisticated looks for the 10-minute version of the All to Well Short Film. Set in the Autumn, it features a lot of cozy fall looks you can steal from.

To channel the vibe for the Eras tour, you have two options. You can go for the brown argyle sweater and red scarf that Sadie wears early in the film or you can opt for the more elegant tight black turtleneck (or dress) plus gold rings and jewelry looks that both Taylor and Sadie don later in the short film.

Truly we all need this keychain.

Red Album Outfits

Taylor’s classic white button down and black shorts on the original album cover was an iconic 2013 look. On Taylor’s Version, she opted for a cozier newsboy hat and tan trench coat.

I featured the Red single cover above, since it gives a closer look at the outfit on the original album cover. On Taylor’s Version, she updated the color palette slightly, but still leaned into black, tan, and (this time) an orangier red.

Shop the Original Album: White Button Down | Black Shorts | Black Fedora

Shop Taylor’s Version Look: Trench Coat | Newsboy Hat | Black Tights

One of the keys to completing your look if you go for an Red era outfit is the lipstick. Lean into a pinkier red if you’re channeling 2012 and a more orange-red for Taylor’s Version.

Red Music Video Looks

Taylor released seven singles during the original era and the All too Well short film for Taylor’s Version. The best options for creating Eras tour looks are “22” and cute PJs for “We are Never Ever Getting Back Together.” Out of all the eras, I think these are some of the most affordable and casual options.

“22” Outfit Idea

It really doesn’t get more simple than the white t-shirt, black shorts, and fedora. The red heart sunglasses complete the look. This is one of those times that I recommend a DIY t-shirt or shopping on Etsy unless you’re really pressed for time. Any black shorts will do. This is one of the most affordable Eras looks to replicate.

Shop the Look for Adults: Distressed T-Shirt | Black Fedora | Heart Sunglasses | Shorts

Kids 22 Outfit

This look is also featured in my kids Taylor Swift halloween costume ideas post.

“We are Never Ever Getting Back Together” Outfit

I mostly shared this one as an excuse to promote the wearing of cozy pajamas. Here are some cute ones.

“ I Knew You Were Trouble” Look

A white sleeveless shirt, fedora, and black jeans will give you the look here.

“Begin Again” Outfit

Fun fact: Begin Again is one of my favorite Taylor Swift songs. While she was singing in Paris, I was walking the streets of Boston and dreaming of my own future after a hard breakup. I met the man who would become my husband shortly after this song was released. To get this look, you’re looking for full skirts and fitted tops that show off your waistline. For her dressier outfits, I recommend checking out Baltic Born or searching Poshmark for vintage dresses (Lauren Conrad had some cute ones from around this time).

I Bet You Think About Me

The I Bet You Think About Me music video was released for Taylor’s Version and is directed by Blake Lively.

Red Tour Looks

Taylor’s tour for Red featured an iconic Ringmaster look. Pair a ring master jacket with a white tank and gold shorts, and you’ve got the look.

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2012 Jingle Ball Outfit

The red shorts and gold top that Taylor wore to the 2012 Jingle Ball is perfect for the Eras tour. I think you could pull it off with any red shorts and a gold top.

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Red Era FAQ

What’s the most iconic Red era outfit?

From the original Red era, Taylor’s white t-shirt, black shorts, fedora (and red lipstick!) from 22 is the most iconic look. From the Taylor’s Version Red era, the red newsboy cap from the album cover is the most iconic outfit.

What years does the Red era span?

Red was released in 2012 and spans 2012-2013. Taylor re-released Red (Taylor’s Version) including the famed 10-minute version of All Too Well and a short film staring Sadie Sink.

What singles did Taylor Swift release in the Red era?

Taylor released seven singles from the Red album: We are Never Ever Getting Back Together, Begin Again, I Knew You Were Trouble, 22, Red, Everything Has Changed, and The Last Time. With Taylor’s Version in 2021, she released a 10-minute version of All too Well.

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Stephanie Briggs Stephanie Briggs

Speak Now Era Outfits

A collection of Speak Now era outfits and ideas. From album vibes, to music videos, to tour looks. Don’t say yes, run away now - to find the perfect purple dress.

The Speak Now era (2010) is most known for the purple dress. Taylor teased it when she announced that Speak Now Taylor’s Version is coming on JULY 7th!!! Taylor wore a long, purple ballgown on the album cover, and then rocked a cute, shorter version on tour. That being said, you have a lot of choices for your Speak Now outfit, since this era includes 6 singles + music videos, award show outfits, and an iconic tour wardrobe. I’ve recapped all of them (plus links to shop!) below.

Speak Now is an album about those first grown up relationships, when you’re on the cusp of adulthood. It’s hopeful, nostalgic, and angry-and-ready-to-act. It’s a great choice for an Eras tour outfit. Now if only we could get Taylor’s Version. (Red Era Taylor’s Version is my favorite so far.)

Speak Now Taylor’s Version Announcement Post

On May 5th, Taylor announced that her version of Speak Now will be released on July 7th. She wore a tulle, off-the-shoulder top (or dress, it’s hard to tell tbh.)

I think this dress (and this one for little girls) really gets the vibe. (You can view all my girls Taylor Swift costume ideas here.)

Speak Now Album Cover Inspo

Speak Now Album Cover with Iconic Purple Ballgown

The Long Purple Ballgown

To get the look from the album cover, pair a strapless, flowy purple ballgown with long curly hair and (of course) the iconic red lip. Here are a few dress ideas from Amazon.

Speak Now Tour Outfits

Honestly, though, I think the shorter, purple dress she wore for the Speak Now tour is more accessible (and more comfortable!) to wear to the Eras tour and is just as iconic.

The Iconic Short Purple Dress

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You’re looking for a short halter dress, worn with a curly ponytail and (of course) red lips. On the tour, she wore this dress for Speak Now, Fearless, Dear John, Last Kiss, and You Belong with Me.

The nice thing about this dress style is that it' works well on curvier and busty body types. Here are some good options:

Lulu’s has a really cute version of Taylor’s dress that is a little bit more modern and has a younger style.

The Gold & Brown Fringe Dress

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This gold fringe dress (that Taylor wore for Sparks Fly, Story of Us, and Mine on the tour) is both incredibly iconic and easy to dupe. Choose a fringey flapper dress or a gold and brown sequin dress to get the look and accessorize with tall black boots.

White Country Dress

Speak Now was a country album, and Taylor wore a really cute country dress on tour for Our Song and Mean. If you are perhaps an older Swiftie or are looking for something a little more conservative to wear to an Eras show, this is a great look.

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Because this dress is white and lace, there are a lot of great bridal-style dresses online to choose from, for all sizes and body types. Looking for “long sleeve lace dress” or “country dress” will help you narrow it down. Here is a really cute option from Shepler’s that would look great with Cowboy boots. Baltic Born is another great option if you are a grown ass woman with a grown ass woman’s body.

Cute country dress from Shepler’s that has Taylor vibes.

More Speak Now Tour Looks

Here are the other outfits Taylor wore on the Speak Now tour.

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Speak Now Era Award Show Looks

Taylor appeared at the 2010 Grammys and the 2011 American Music awards. The gold sequin dress she wore to the AMAs was reminiscent of the gold ball gown she wore on tour, and is a solid option for an Eras concert look.

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If you want to go for this look, here are some really pretty options.

Speak Now Music Videos

Taylor released 6 singles from the Speak Now album: Mine, Back to December (shout out Taylor Lautner!), Mean, The Story of Us, Sparks Fly, and Ours. If you want something incredibly cozy and easy for your Speak Now outfit, might I suggest the absolutely perfect cardigan plus messy pony from Back to December.

“Mine” Outfit

The white tank dress with thin brown belt will give you a cute Mine-inspired look. Throw in cute cowboy boots and you have a perfect look for the tour.

“Back to December” Outfit

The tan cozy boyfriend cardigan plus white tank is a classic you’ll keep on wearing. This is definitely the most comfortable, cozy Speak Now outfit.

Wear this cozy cardigan open with a white tank underneath and a messy bun. Nailed it.

“Mean” Outfit

In Mean, Taylor wears a white lace country dress, like the ones linked above.

“The Story of Us” Outfit

Your cutest Gossip Girl-inspired uniform will work great here. And what a perfect homage to Taylor’s friendship with Blake Lively.

“Sparks Fly” Outfit

The gold fringe dresses linked above will get the job done for Sparks Fly.

“Ours” Outfit

Ours is truly all about the scarf. I like this one.

Speak Now Era FAQ

What’s the most iconic Speak Now era outfit?

The short purple dress that Taylor Swift wore on tour is the most iconic Speak Now outfit. A gold or purple ball gown and the gold fringe tour dress are also popular outfits from this era.

What years does the Speak Now era span?

Speak Now was released in 2010. The Speak Now era spans 2010 and 2011, when Taylor released six singles from the album and went on tour.

What singles did Taylor Swift release in the Speak Now era?

Taylor released six singles from the Speak Now album: Mine, Back to December, Mean, Sparks Fly, The Story of Us, and Ours.



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